For Immediate Release

The Avalon Sport & Social Club Launches in the St. John’s Area

The Avalon Sport & Social Club (ASSC) is bringing co-ed adult recreational sports to the region this Summer.

St. John’s, Newfoundland & Labrador, June 16, 2021 - Can you hear the bell ring? Feel the excitement as you get ready to play in the school yard? Ah, the reminiscent sensations of childhood.  Now you can experience this as an adult with the Avalon Sport & Social Club (ASSC).  A new way to get active this summer in the St. John’s and surrounding area.

ASSC is the first and only co-ed, multi-sport organization in this area that puts an emphasis on the post-game "social" experience. These co-ed leagues are for adults (19+), and participants will enjoy fantastic deals from sponsors and partners in the city.  What’s unique is that there are no barriers to entry – everyone makes the “cut”.  No experience required, and you can register (i) as an individual player and be placed on a team, (ii) with a friend (or a few), or (iii) as a full team.

ASSC is managed by Nicole Carlson, an Avalon resident who has been a lifelong participant of sports and also manages one of ASSC’s sister clubs in Halifax, Nova Scotia which has grown to over 5,000 weekly players. Nicole is “thrilled about the opportunity of providing co-ed recreational sport leagues to adults in the St. John’s area.  The community has opened their arms to us as we have felt a great buzz of excitement grow steadily over the last month’.

Director of Program Operations, Matt Linton has high hopes for ASSC as “ASSC is filling a void in the recreational and social scene, while also improving the quality of life and strengthening the sense of connection and community for adults living on the Avalon”.

ASSC will offer leagues year-round with different sports and new social events in each season. Summer registration is open now with six co-ed sport offerings; 6-aside Soccer, Softball, Beach Volleyball, Flag Football, Ultimate Frisbee and All-Sorts-of-Sports (where you play a rotation of 4 different sports). 

The Summer season will kick-off on Monday, July 19th and the deadline to register is Thursday, July 15th.  Everyone can register by emailing or online at  

About ASSC:

The Avalon Sport & Social Club joins a family of five other Sport & Social Clubs across Canada.  Operating in Halifax-NS, Ottawa-ON, Kingston-ON, Victoria-BC, and Quinte-ON, the Sport & Social Club creates a better community for adults to live, play, work, and connect.  We provide the most organized and FUN outlet of co-ed sport leagues, tournaments, social events and classes.  We connect people of all ability levels to play actively together while providing them with superior customer service through our full-time staff.


Nicole Carlson
Club Manager
Avalon Sport & Social Club

Matt Linton
Director of Program Operations
Sport & Social Club